Week 4 Build in Public — The Numbers Don't Lie
Four weeks in. Real numbers, real lessons, real talk — from a Kenyan founder building Design Yangu in public.
The late nights before launch. The moment you push code to production. The first tweet saying "We're live 🇰🇪" and the rush of 300 people visiting your site in 24 hours.
Because Week 4 is where the adrenaline wears off and the real work begins. It's the week you stop measuring "visitors" and start asking harder questions. Are they buying? Are they coming back? And why the hell isn't it working faster?
> [Note for Ian: Fill in real numbers from PostHog/Google Analytics before publishing. If you don't have specific weekly breakdowns, use cumulative totals. The exact numbers matter less than the honesty — readers respect the transparency more than the headline figure.]
The timing felt lucky at first. Launch in mid-March, Eid al-Fitr at the end of the month — we leaned into it hard.
The corporate inquiries that came in from the /eid-gifts page were not random. People actively searching for custom Eid gifts in Kenya found us. We showed up.
That confirmed something: SEO is a long game but it starts paying within days, not months, when you're targeting the right Kenyan keywords. "Custom Eid gifts Kenya" was practically uncontested. We owned it within a week of publishing.
I said this in Week 1 but it's even more true now: Design Yangu is only as good as the designers selling on it.