KRA, Tax and Your Side Hustle: A Plain-Language Guide for Kenyan Online Sellers in 2026
Making money selling designs or merch online in Kenya? Here's exactly what KRA requires, whether you need to register, how Turnover Tax works, and how to stay fully legal in 2026.
'Halafu nitabidi nilipe tax?' This is the question every Kenyan side-hustler asks. And it's the question that keeps some talented designers from even starting. So let's answer it directly. Here's everything you need to know about tax, KRA, and your income from selling designs online in Kenya — in plain language, no jargon.
First: The Short Answer. If your total business income is less than KES 1,000,000 per year (roughly KES 83,333 per month), you fall under Kenya's Turnover Tax regime — the government's simplified system designed for small businesses and side hustlers. Under Turnover Tax, you pay 3% of your gross receipts — that's 3% of what you actually earn, not profit. Simple. If your income is above KES 1 million per year, you move into the standard business income tax regime, which involves more paperwork and potentially higher rates.
Do I Need to Register for KRA? Yes. But it's not as scary as it sounds. Every Kenyan with income — including side hustle income — is required to have a KRA PIN. If you already have a KRA PIN (most employed Kenyans do), you don't need a new one for your side hustle. The same PIN covers all your income sources. If you don't have a KRA PIN yet, registration is free and done online at itax.kra.go.ke. You'll need your national ID number, a working email address, and your phone number. The process takes about 15 minutes. You'll get your PIN the same day.
What is Turnover Tax? Kenya introduced Turnover Tax specifically because the government recognised that small businesses, freelancers, and side hustlers were being caught in a tax system designed for large corporations — and it wasn't working. Rate: 3% of gross receipts. Threshold: Applies if your annual turnover is between KES 500,001 and KES 1,000,000. If under KES 500,000/year: technically exempt from tax — but you still need to file a Nil Return each year. Payment: Quarterly — every 3 months. Filing: Done on iTax. Quick example: You earn KES 8,000/month from Design Yangu = KES 96,000/year. Turnover Tax = 3% of KES 96,000 = KES 2,880 for the year — paid quarterly in KES 720 instalments. That's less than the price of one dinner out. For a fully legal, above-board business.
How Does Design Yangu Handle Your Payments? Design Yangu pays your royalties directly to your M-Pesa. Design Yangu does not deduct withholding tax on payments to individual designers (as of current platform policy). Your M-Pesa receipts from Design Yangu are your gross income records. Keep screenshots of your M-Pesa transactions or export your Design Yangu payment history each quarter — this is your income record for filing. Your M-Pesa statement (downloadable from MySafaricom app or your bank) is a complete record of all income received.
Do I Need to Register a Business? Not necessarily — at least not immediately. As an individual creator, you can earn and file tax under your personal KRA PIN. You don't legally need to register a business to start earning on Design Yangu. However, if you want to open a separate business bank account, scale up and want more professional credibility with corporate clients, or eventually pay yourself a salary — then registering as a sole trader becomes worthwhile. This is a conversation for when you're consistently earning KES 50,000+/month from your designs. For now: your KRA PIN and quarterly iTax filings are all you need.
What Counts as Deductible Expenses? If you move into the standard business income regime, or even within Turnover Tax, you can document legitimate business expenses. For a design-based side hustle: Adobe Creative Cloud or Canva Pro subscription fees. A drawing tablet or design hardware bought for your work. Internet costs used for design work and uploads. Design courses or tutorial platforms (Skillshare, Udemy). Mobile data for platform management. Keep receipts. A simple Google Drive folder with photos of receipts is enough for small-scale documentation.
The Annual Nil Return — Don't Skip This. Even if you earn nothing in a given year, you must file a Nil Return on iTax by 30 June each year. Failing to file — even a Nil Return — results in a KES 2,000 penalty per year. KRA has been cracking down on non-filers consistently since 2022. Don't let a small admin task become an expensive problem. How to file a Nil Return: Log in at itax.kra.go.ke → Select 'File Return' → Choose income tax → Select Nil → Submit. Takes 3 minutes.
The Quick Checklist for a Design Yangu Designer in 2026. KRA PIN: Get one at itax.kra.go.ke (free, 15 minutes). iTax account: Activate your PIN online. Track your income: Keep M-Pesa screenshots or your Design Yangu payment history. File quarterly (if under KES 1M/year): Pay 3% of earnings via iTax every 3 months. File annual return by June 30: Even a Nil Return if you earned nothing. No separate business registration needed until you're ready to scale. The paperwork for a side hustle in Kenya takes less than an afternoon to sort out. After that, the only thing standing between you and income from your designs is uploading them. Sign up free at designyangu.com/designers. Note: Tax law changes. Confirm the latest Turnover Tax rates at kra.go.ke before filing.