How to Write a Design Brief for Custom Merch in Kenya — Step-by-Step (2026)
A well-written design brief is the difference between merch you love and merch you settle for. This step-by-step guide shows you exactly what to include when ordering custom merch in Kenya.
Every great custom merch order starts with a clear brief. Not a vague 'make it look nice' — a specific, structured document that tells the designer exactly what you need. In Kenya's custom merch market, unclear briefs are the number one cause of reprints, delays, and disappointed customers. This guide gives you a copy-paste framework for a design brief that gets results.
The Design Yangu design brief framework: (1) Organisation and context — who is this for? (Company name, event name, occasion) (2) Product — which specific product? T-shirt, hoodie, polo shirt, cap, tote bag? (3) Artwork — attach your logo as PNG (transparent background, minimum 500px wide). No logo? Describe what text you want, in what order, and any symbols or icons. (4) Colours — name them specifically. 'Royal blue (#0057A8) and white' not 'blue and white'. (5) Placement — centre chest? Left chest? Back? Sleeve? (6) Quantity and sizes — total pieces and size breakdown (e.g., 5× S, 8× M, 10× L, 7× XL, 2× XXL). (7) Delivery date — when do you need it? Work back 7 working days for production. (8) Budget — your per-piece budget guides design choices.
Send your brief to Design Yangu in two ways: (A) Submit it on the design brief form at designyangu.com/corporate or on any product page, or (B) WhatsApp the team directly with your brief answers. Within 24 hours, you'll receive a design proof. Unlimited revisions until you approve — then it goes to print. Pay via M-Pesa. Standard production 5–7 working days. Use code EASTER100 for KES 100 off your first order. Clear brief. Perfect merch. First time. 🎯🇰🇪