How to Brief Your Custom Merch Order in Kenya (2026)

Title tag (≤60 chars): How to Brief a Custom Merch Order in Kenya (2026) Meta description (≤160 chars): Not sure how to explain your design idea to a printer? This step-by-step brief guide covers file formats, colours, sizing, and more. M-Pesa accepted. Slug: /blog/how-to-brief-custom-merch-order-kenya-2026 OG image: A clean "Design Brief Checklist" graphic — Kenyan context. Request: Zuri.

A hoodie with your company logo. Class tees for your form 4. A tote bag for your NGO's next event. Custom jerseys for your football team.

The idea is clear. But the moment you try to explain it to a printer — or fill in an online order form — it gets complicated.

This guide answers all of that. Step by step, in plain language. By the end, you'll know exactly how to brief a custom merch order so your final product looks exactly the way you imagined it.

A design brief is simply: all the information a printer or platform needs to produce your order correctly.

Getting this right before you place your order saves you time, money, and the frustration of receiving something that isn't what you wanted.

Most problems with custom merch — wrong colours, blurry logos, bad placement — come from incomplete briefs. Not from bad printers. The brief is everything.